Monday, July 21, 2008

InBev to the Rescue


Budweiser is one of America's most popular beers. It has the bland flavor one expects from a popular beer, which makes sense because beers in America really developed their inertia because after prohibition, just as breweries got up to speed, WW2 started, and young women were the main beer drinkers left in America, so their preferences were very influential. This is unfortunate because women don't appreciate good beer, or even bad beer for that matter, as much as men. Thus, popular American beer is watery, with little bitterness, and has a lot of rice because that has very little flavor. (Thank God wine coolers weren't available then. The horror.)

So it was fun to watch a beer taster for InBev, the new owner of the Bud brand, not patronize Americans in this WSJ video. He basically says its bland. He does like InBev's Hoegaarden, a very flavorful white-ale, and I must say that is my current favorite. It's like Blue Moon, or Paulaner (banana and clove esters), only better. Unlike many brews preferred by beer tasters, this one has low bitterness, which would make it an easy comparable for Americans used to low bitterness beers. I'm a homebrewer, so find this interesting (and being a homebrewer helps me appreciate how inefficient fermentation is an an energy source--lots of work to make beer out of complex carbohydrates found in beer mash). As George Will wrote recently, beer is deeply ingrained in human evolution: no beer, no civilization, so betterment here is up there with fixing the subprime mess.

5 comments:

gabe said...

you don't sell hoegaarden and leffe in supermarkets. they're at their best when fresh 1-2 weeks. if they got bud for shelf space, they brew enough crappy ones in eastern europe to complement bud's, but with the european cachet.

Anonymous said...

So your point is that you don't like Bud? But most American men do.

Eric Falkenstein said...

It's not horrible. Better than Foster's or Warsteiner. I like the full mouthfeel of a good wheat beer, with low bitterness:

Anonymous said...

Go Duvel.

shittingalpha said...

I'm an imperial ipa/stout and barleywine man myself :)

I'm not sure about wheat beers (although that doesn't sound right...) but most "good" beers can be stored at room temperature and some age very well

Interesting anecdote about where our crappy beer came from, never knew that